Digital Marketing

  • Digital marketing is more effective than Traditional Marketing
  • Brands are increasingly diverting funds from TV to Digital
  • Digital is the future
  • How true are these statements? What all comprises of Digital Marketing? Will Digital Marketing ultimately replace traditional marketing in Future?
1The Ever-Changing Media Landscape
Fundamentals of Media Industry
Evolution of Media Landscape Choosing the right Medium
Topics To be Covered:
Current Media Industry
Landscape
How it all started: News Papers, Radio, TV & now Digital Marketer’s_ _Job: Demand Generation, what role different mediums play
Making Strategic
Choices Importance of Experimentation
2Zooming into Digital
Approaching a Digital Campaign  
Different Mediums Available for Different Type of Objectives
Topics To be Covered:
Upper Funnel
Lower Funnel – _E-commerce
Intro To: YouTube Advertising
Google SEM
Facebook & Instagram
3YouTube the next TV? (Part 1)
YouTube Advertisement
Different Mediums Available for Different
Type of Objectives
YouTube Advertising:
Deciding Campaign Object
Setting Audience
YouTube Properties and Budgets
Brand Lift Studies – _An Introduction
Content Design for YouTube
4YouTube the next TV? (Part 2 Demo)
Designing Branding Campaigns
How to create YouTube ads
How to run Brand Lift Studies to measure your branding campaigns
5The Google Empire (Part 1)
Google Search
Google App Campaigns
Topics To be Covered:
Is search Dead?
Setting up Search Campaigns
Measuring Campaign Success
6The Google Empire (Part 2 Demo)
How to create Google Search campaign
How to Create App Campaigns conversion campaigns.
7The Social Dilemma (Part 1)
Basics of FB Advertising
Content Best practices
Basics of Instagram Advertising
Topics To be Covered:
FB & Instagram Advertising:
Deciding Campaign Objective
Setting Audience
Facebook Properties and Budgets
Content Design for Facebook & Instagram
Measuring Campaign Success
How Small Business can benefit from FB
8The Social Dilemma (Part 2 Demo)
Basics of FB Advertising
Content Best practices
Basics of Instagram Advertising
9Creative Excellence
Best practices for Static and Video ads
Importance of Branding in ads
Topics To be Covered:
Fundamentals of Creative Excellence
A/B testing – reiterations
Why Branding is so important?
Measuring Ad success
10The Not So Dead, The Not So Sure & The Upcoming
Role of Platforms Like Twitter & LinkedIn
What’s up with_ _WhatsApp, Publishers & TIKTOK
Topics To be Covered:
Tools for Twitter & LinkedIn marketing
Publisher Platforms: SAAVN & Likes of it
Platforms of Future: WhatsApp & Tiktok
11Business Case Studies
How to tackle business problems
Relevant campaign per company problem
In dept discussion on company objectives  
12Curtain Call
Revise Key Points
Understand How to Navigate in an everchanging Digital World
Topics To be Covered:
Campaign Objectives and Mediums to Choose
Create the Right Content for Right Medium
Visual Story Telling is Must
Keep Alive the Spirit of Experimentation  

Schedule

Visit Schedule Page to see detailed schedule and fee of this course.


Contact

Address: ICEPT, Plot 5, Khayaban-e-Johar, Sector H-9, Islamabad
Phone: 0331-44-42378(ICEPT)
Email: info@icept.iqraisb.edu.pk

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