· Digital marketing is more effective than Traditional Marketing
· Brands are increasingly diverting funds from TV to Digital
· Digital is the future
· How true are these statements? What all comprises of Digital Marketing? Will Digital Marketing ultimately replace traditional marketing in Future?
In this course we cover:
· Fundamental concepts of Marketing
· Setting the right “Campaign Objective”
· Overview of available Digital Platforms (Google Search, YouTube, Facebook, Instagram) and Digital properties they offer
· Tracking campaign success vs. selected KPI’s (Key Performance Indicators)
· Creative Excellence – _What makes an ad stand out
The course will provide a Framework to design and execute Digital Campaigns. Also, enable you to leverage the power of online marketing to create awareness (upper funnel marketing) to realizing sales (Lower Funnel marketing)
The course will be enriched by interactive case studies and guest speaker sessions by renowned Digital Marketers.
Topics Covered in the Course.